What kind of properties do you take on?
Furnished apartments in Dubai, typically studios through three-bed units in established towers (Marina, Downtown, JBR, Palm, Business Bay, Creek Harbour, JLT). We don't take on villas at our current stage, and we don't take on units in poorly-managed buildings where service charge arrears or maintenance disputes will surface in guest reviews. We screen the building as carefully as we screen the unit.
How long does onboarding take?
From signed contract to live, paying guest: seven to ten days for a standard apartment. The path is: discovery call (day 0), contract signed (day 1), photography shoot (day 2-3), listing copy and channel sync (day 4-5), DET permit submitted (in parallel from day 1), live on Airbnb / Booking / Vrbo by day 7. Tower NOC sometimes adds three to five days depending on the building.
Do you handle the DET permit?
Yes, start to finish. We submit the holiday home permit on your behalf, handle the building NOC if your tower requires one, and renew the permit annually. The permit fee itself is paid by you (it's a per-bedroom government fee, charged once a year by DET). Permit compliance never reaches your desk.
What if I want to use the property myself sometimes?
Block any dates, any time, in the owner calendar, and we'll keep it off-market. Most owners use their unit two to four weeks a year for family visits, and that's already priced into your forecast. We just ask for fourteen days' notice on personal stays where possible, so we can clean and reset between any guest checkout and your arrival.
What happens if a guest damages something?
Three layers of cover. First: every guest is screened on ID, prior-stay history and trip purpose before a booking confirms. Second: every stay carries a deposit and is underwritten by platform damage protection (AirCover for Airbnb, Booking partner liability cover). Third: we do a checkout audit on every turnover and flag damage in writing within 24 hours: photographs, itemised cost, claim filed. The default outcome is that the platform pays. The cases that fall outside platform cover are rare; we walk you through them transparently.
Can I see live revenue?
Yes. Every owner gets a private dashboard with live booking calendar, nightly rate, occupancy, MTD revenue, and YTD figures. You can log in any time. The monthly statement on the 1st is the formal record; the dashboard is for peace of mind in between.
How do you set nightly rates?
Three inputs, re-evaluated nightly. One: live UAE demand and event calendars (UAE National Day, GITEX, Dubai Shopping Festival, school holidays from key feeder markets). Two: comparable comps in your tower and the surrounding cluster: what units like yours are listed at and what they're booking at. Three: our channel performance data on your specific unit. The algorithm proposes; we review every rate change before it goes live.
What channels do you list on?
Airbnb (Plus where eligible), Booking.com, Vrbo, and our direct-booking site. We selectively syndicate to Plum Guide, Expedia Vrbo and corporate-travel desks for the right units. All channels feed into one calendar, so double-bookings are structurally impossible.
What if I'm unhappy with the service?
Thirty days' notice, no exit fee, no penalties. We don't run long contracts because we don't need to: the work either pays for itself or we shouldn't be running it. If you're unhappy, we'd rather know early and try to fix it; if it can't be fixed, we hand you back a clean unit, all bookings honoured, no drama.
Why three owners per quarter?
Because the standard depends on it. A boutique operation has a real ceiling: onboarding done right takes founder time, and founder time is finite. We could grow faster by hiring account managers; we won't, because the moment we do, the thing we sell stops existing. Three per quarter is the cap that lets us pick up the phone, send the report on the 1st, and still know your apartment by name.
